Data Protection & Compliance Summary: This platform complies strictly with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR – Regulation 2016/679), and applicable international privacy laws.
1. Identity of the Data Controller & Independent Operations
Personal data collected through fitraflex.eu is processed by us as an independent reseller in coordination with the brand controller, DirectCommerce Limited (13 Southgate / 3a Hamelin Street, WS11 1PS / WS11 5SE, Cannock, United Kingdom).
- Data Protection Officer / Inquiries: Contact us directly at
support@fitraflex.com.
2. Personal Data Collected & Purpose
We collect and process personal data for specific, lawful operations:
- Transaction & Delivery Data: Full name, billing address, shipping address, email address, phone number, and IP address necessary to perform our contract with you.
- Cart Abandonment & Order Recovery: Email addresses and browsing actions captured during the checkout workflow to send automated reminders regarding uncompleted transactions.
- Special Category Data (Health/Nutritional): Any voluntary nutritional or wellness information provided with your explicit consent (under Art. 9 EU GDPR) to recommend appropriate package quantities.
3. Cookies, Tracking Technologies & Analytics
To optimize user experience and measure promotional performance, fitraflex.eu utilizes the following tracking tools:
- Essential Platform Cookies (Shopify/Cloudflare): Necessary for site security, basket persistence, session management, and SSL encryption (256-bit).
- Analytical & Performance Cookies (Google Analytics): To analyze anonymized user interaction, traffic channels, and page performance.
- Conversion & Remarketing Pixels (Google Ads & Meta Ads): Used to deliver relevant advertisements across search engines and social platforms based on past site visits or abandoned cart sessions.
4. Data Sharing with Third-Party Recipients
Your data is shared exclusively with authorized third parties required to execute your purchase:
- Logistics & Fulfillment Hubs: Including ShipOffers EU B.V. and partner hubs (such as 4PX) for physical delivery.
- Payment Processors: Authorized, PCI-DSS compliant payment gateways. (Please note: charges on your payment statement may display an alternative billing descriptor affiliated with our payment engine).
- Technical Service Providers: Cloud hosting, security, and email distribution infrastructure.
5. Your Rights Under GDPR
Under EU and UK GDPR, you have the following rights:
- Right to Access & Rectification: Request copies or corrections of your data.
- Right to Erasure (“Right to be Forgotten”): Request deletion of non-essential personal data.
- Right to Withdraw Consent: Opt out of marketing emails or tracking cookies at any time via the unsubscribe link or by contacting
support@fitraflex.com.